Navigating Brazil’s Fitness Revolution: Edgard Corona’s Meteoric Rise to a Billionaire

In the vast urban sprawl of Sao Paulo, Edgard Corona was not merely a name but an idea. With a background in chemical engineering and a challenging stint managing his family’s sugar and alcohol mill, Corona might have seemed an unlikely contender to take the reins of a burgeoning fitness revolution. But when he established […]

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