When it comes tothe successful marriage of fashion and philanthropy, Tieks by Kfir
Gavrieli is a brand that truly stands out. Under the leadership of CEO Kfir
Gavrieli, Tieks has not only become a household name for style but also a
beacon of social impact.
Established in 2008, Tieks entered the world of e-commerce with ballet flats. These flats,
designed with an innovative split-sole, swiftly gained visibility and
popularity. Gavrieli, eschewing traditional brick-and-mortar stores, opted for
an online-only presence. This decision, uncommon at that time, expanded Tieks’
reach, making the brand a global sensation.
However, Tieks’ story isn’t solely about style and business strategy. Kfir Gavrieli, understanding the power of enterprise, utilized Tieks as a platform to
make a significant social impact. This is evident in the Gavrieli Foundation’s
extensive work with Kiva, a micro-lending marketplace that supports budding
entrepreneurs worldwide.
Under Gavrieli’s direction, the Gavrieli Foundation has focused on uplifting women
entrepreneurs. Their expansive efforts have led to support for over 60,000
women, with donations exceeding $10 million. This focus on empowering women in
business not only aligns with the Tieks customer base but also adds a unique
dimension to the brand, separating it from its competitors.
Tieks has continued its philanthropic efforts during global conflicts, demonstrating a commitment to
social responsibility. Through auctioning limited-edition Tieks, the company
raised significant funds for Ukrainian refugees, showing a brand can step up in
times of crisis.
Tieks, under the leadership of Kfir Gavrieli, is more than a fashion brand. It is a
representation of style, innovation, and a genuine commitment to making a
difference. The company’s balance between business success and social impact
makes Tieks by Kfir Gavrieli a brand that stands tall in the fashion industry. Visit
this page on LinkedIn, for more information.
Learn more about Gavrieli on https://prabook.com/web/kfir.gavrieli/2134326