In this day and age, social networking has become a major part of our lives. Three-quarters of the general population have social media accounts on one or more platforms. Jason Hope believes that social media is playing a major role in the growth of businesses.
People are becoming more open and confident in social media. They are willing to purchase their desired products and services with just a click of a button. For example, most businesses have Instagram accounts, Jason Hope states. People rely on comments and likes to determine whether to buy from a business, a feature which websites do not have.
Jason Hope explains that this process is the reason most businesses have shifted to building their social presence, as compared to using websites or traditionally being physically present. He comments on the role of mobile phones in social networking. He says that creating a mobile application that tags ads is essential for the growth of the business. Maintaining a good social media presence is valued more than having traffic on the website.
Activist investor Jason Hope notes that Gen Z needs a social media app that is much more interesting and protects the user’s data. He states that even though Facebook is not as popular as it used to be, there are strategies to be used to redeem its glory. Social media platforms continue to entertain its users by adding new features.
Most people social network during their leisure time. It has become so common that most people reach out to their phones and click on Instagram and Facebook the moment they wake up. Jason Hope believes that these platforms are equipping users with information and entertainment.
In summary, Jason Hope believes that social networking and social media have a bright future.